CAIR Launches New Brand Identity and Logo

Brand identity stresses openness, professionalism and the pursuit of mutual understanding and justice

(CHICAGO, IL, 9/1/06) - The Council on American-Islamic Relations (CAIR) today announced the launch of a new brand identity and logo. The new identity focuses on openness, professionalism and the pursuit of mutual understanding and justice.

CAIR made its announcement at the convention of the Islamic Society of North America (ISNA) in Chicago, North America's largest annual gathering of American Muslims.

In conjunction with the launch of CAIR's new brand identity, the Washington-based Islamic civil rights and advocacy group is also releasing the following documents for immediate download from www.cair.com:

CAIR National Annual Report - 2004/2005 (the 2005/2006 annual report will be available in November)
Fact sheet about CAIR
Testimonials in support of CAIR from elected government officials nationwide

In a letter to the American Muslim community announcing the new brand, CAIR Board Chairman Parvez Ahmed stated that "After 12 years of dedicated service to the community, we are reaffirming our core values and recommitting ourselves to three central aspects of CAIR's mission - enhancing understanding of Islam, protecting civil liberties and empowering American Muslims."

He also wrote about the need to transform CAIR in ways that better reflect the group's core commitment to justice, education, diversity, and dialogue.

Ahmed concluded his letter by stating: "CAIR is your organization and it is our privilege and honor to serve you and to promote a better America."

The entire text of the letter is available at www.cair.com/brandletter